Infrared Heaters: Marketing vs. Science

by Jason McIntire

Jason McIntire is co-owner of InfraredHeaters.co

If you consume any media during the winter months, you’ve probably seen or heard at least one infomercial for indoor infrared heaters. Often these ads make some pretty impressive-sounding claims, such as “heat your whole house for just pennies a day!” Some consumers are bedazzled by these claims and run to the phone to order what they believe to be a magic heater. Other viewers react with a cynical snicker, pointing out – correctly – that all electric heaters are virtually 100% efficient, and dismissing the whole infrared thing as Continue reading